CASE STUDY
Photography
Picos Media collaborated with Tilly's Guilt Free on a visual campaign to highlight their low-calorie frozen desserts. The initiative involved three strategic photoshoots across varied settings, crafting a visual narrative that underscored Tilly's luxurious yet health-conscious offerings. Combining in-store materials and digital content, the campaign effectively boosted Tilly's brand presence and consumer engagement, showcasing product quality and increasing visibility.
The problem
The primary challenge was the unique requirement that Tilly’s products would not be sold online, which meant that the online and print media had to serve as more than just promotional platforms—they needed to be stages for Tilly's to perform spectacularly.
The Solution
To meet the unique challenge of promoting Tilly's products primarily through non-digital channels, we orchestrated three major photoshoots tailored to each campaign's theme, capturing the essence of Tilly's unique flavours and their stand-alone style.
The photos were designed not just as images but as invitations to a sensory experience, engaging potential customers at every glance. Simultaneously, we developed specialised content for a variety of platforms. This included in-store promotions and supermarket print materials, alongside Meta ads and social media content, each meticulously crafted to spark curiosity and draw consumers into the delicious world of Tilly’s Guilt Free.
The Result
At Picos Media, we pride ourselves not just on creating campaigns but on crafting experiences that resonate and foster lasting relationships. The Tilly's project exemplifies our commitment to transforming the ordinary into the extraordinary. Our strategic creative efforts ensured that Tilly's brand ethos of bold flavours and unique style was communicated effectively, making every visit to their store a journey worth savouring. Each campaign was not only a promotion but a performance that enriched the Tilly's brand narrative in the competitive market.
