CASE STUDY
Giveaway Campaigns
Starting from the ground up, Picos partnered with Horsey People to transform their giveaway strategy into a finely-tuned, biweekly powerhouse. Together, we scaled from one campaign a month to 21 record-breaking giveaways, driving growth and engagement for Australia’s horse and country community.
The problem
Scaling Giveaway Frequency: Horsey People initially aimed to run one giveaway per month but quickly wanted to increase this to biweekly campaigns. Doubling the frequency meant halving the time available to create the same—or even more—assets.
Demand for Creative Assets: Each giveaway required a variety of creative materials, including EDM's, static images, animations, and videos in multiple aspect ratios. Meeting this demand while maintaining quality was challenging, especially as learnings during live campaigns often required ad-hoc adjustments to creatives.
Operational Challenges: Managing two giveaways per month required twice the photoshoots to capture prize imagery and posed logistical challenges for all parties to remain on schedule amid a fast-paced, high-demand environment.
The Solution
Streamlined Processes:
- Introduced collaborative tools like Slack for seamless communication and Monday.com boards to track tasks and ensure accountability.
- Refined internal workflows to guarantee deliverables were consistently met on time, even with the compressed schedules.
Iterative Efficiency:
- Over time, we optimised our processes and became more efficient, allowing us to manage a growing workload without compromising quality.
- Conducted regular strategy sessions to analyse top-performing creatives and assets, ensuring every giveaway built on past successes.
Full-Scope Support:
- From the beginning, we partnered with Horsey People to build their brand from the ground up—starting with reworking their logo.
- Developed a scalable framework that allowed Horsey People to consistently exceed results with each giveaway.
- Provided website redesign support and created landing page assets for every giveaway, including hero banners, animations, badges, and graphics tailored to each campaign.
The Result
Community Growth: Helped Horsey People foster a thriving community across Australia for horse, country, and rural enthusiasts.
Operational Excellence: Delivered high-quality assets on tight timelines for 21 consecutive giveaways, enabling seamless execution of campaigns every two weeks.
Impactful Campaigns: Consistently exceeded performance expectations, leveraging data and insights to refine creatives and strategies for maximum impact.
Elevated Brand Presence: Played a pivotal role in establishing Horsey People as a leading brand in their niche by delivering standout visuals, well-structured landing pages, and polished marketing materials.
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