CASE STUDY
Website and Relaunch Campaign
When the news hit that beloved Aussie chocolate brand Hey Tiger would be reopening for business, chocolate lovers around the country rejoiced. Hey Tiger enlisted Picos to take on the strategy, design, and production of their relaunch campaign, encompassing organic social media and a brand new e-commerce website.
The problem
Hey Tiger approached Picos to orchestrate their brand relaunch, seeking a revamped online presence and targeted campaigns for key holidays and sales. The challenge extended to creating fresh content, a new website, and ensuring efficient order fulfilment with custom checkout options.
The Solution
Picos crafted a series of vibrant marketing campaigns, each with its unique photoshoot, culminating in memorable events like a Christmas advent calendar, a real-life Easter egg hunt, and a Mother’s Day special. Key to the relaunch was a 3D animation experience, enhancing the customer journey and a comprehensive product shoot to showcase Hey Tiger's offerings.
The Result
The relaunch led to a completely revitalised online presence for Hey Tiger, with consistent, engaging campaigns that captivated and grew their audience.
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