CASE STUDY
EOFY Campaign
As Angel Extensions prepared for their much-anticipated annual End of Financial Year (EOFY) Sale – now a cornerstone event in its fourth iteration – the challenge was to eclipse previous successes. Picos was engaged to inject a new level of creativity and strategic depth into the campaign. Our objective was clear: to not only meet but exceed expectations by integrating innovative communication strategies and precise advertising techniques that effectively showcased the diverse aspects of the sale.
The problem
The annual End of Financial Year (EOFY) Sale at Angel Extensions is a key event in their marketing calendar, with expectations to surpass the successes of previous years. This year, the challenge was to enhance the impact of this significant sale event. We needed to creatively communicate the diverse aspects of the sale to both new and returning customers, aiming to make this year’s campaign not only successful but the most engaging yet.
The Solution
This year's strategy included the integration of Meta ads to broaden campaign reach and attract potential new customers. Picos crafted a robust customer journey framework, creating specific ad creatives tailored for distinct audience segments—returning customers received personalised messaging while new customers were introduced to the brand with engaging, compelling content.
The Result
The revamped strategy led to unprecedented results:
- 53% increase in sales compared to the previous year.
- 48% increase in sessions, indicating heightened customer engagement.
- 29% rise in conversion rates, showcasing improved campaign effectiveness.
- 74% surge in ordered products, reflecting significant growth in customer purchases.
This campaign set a new standard as Angel Extensions' most successful digital initiative to date.
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